Manila, Philippines — Filipino consumers are becoming more intentional about the skincare products they use, placing greater importance on clinically supported ingredients, transparent formulations, and products designed for specific skin concerns. Riding this evolution is homegrown skincare brand Dermorepubliq, whose bestselling products have now surpassed 4.5 million combined units sold on TikTok Shop.
The milestone comes as the company continues to hold its position as the Top Beauty and Personal Care Brand on TikTok Shop Philippines, following a remarkable 310% year-on-year (YoY) revenue growth from 2024 to 2025.
Leading the brand’s continued success are two formulations developed for sensitive and acne-prone skin. The 5% Niacinamide + Hyaluronic Acid Serum has surpassed 3 million units sold nationwide on TikTok Shop, while the viral 7% Glycolic Acid Toner has exceeded 1.5 million units sold on the platform.
Together, the two products account for more than 4.5 million units sold, reflecting how ingredient-focused skincare has become increasingly mainstream among Filipino consumers.
“The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”
Dermorepubliq’s growth has been driven not only by product performance but also by its commitment to educating consumers. Through live-commerce sessions, creator collaborations, and informative content, the brand has helped make skincare science more approachable while allowing shoppers to learn about products through real-time demonstrations and authentic user experiences.
This educational approach has earned recognition across TikTok’s commerce ecosystem. On July 13, the company received the Innovative Content Award during the TikTok Shop Summit 2026, following previous distinctions including the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and the Best Local Hero Campaign at the TikTok Ad Awards 2024.
The company also reinforced its advocacy for skincare education during TikTok Beauty Fest 2026, where it returned to the main stage to conduct masterclasses on skin education while highlighting local cosmetic research.
As consumer interest expands beyond skincare into overall wellness, Dermorepubliq is broadening its portfolio with the introduction of DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice, marking its entry into the holistic health and wellness segment.
At the same time, the company is making its products more accessible through an expanding omnichannel presence. In addition to its strong digital footprint, Dermorepubliq is growing its availability in select Watsons stores nationwide and through dedicated kiosks located in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
Complementing its commercial momentum is continued recognition for creative excellence. Dermorepubliq recently received a Gold Stevie Award at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, further strengthening its reputation as one of Southeast Asia’s fastest-growing local beauty brands.
Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.